Blog Details

• 13 August, 2021
• Admin

Understanding Hotel Marketing Trend in COVID-19 Situation of 2021

As we all know, since last year, the whole is experiencing an ongoing crisis situation because of Covid-19, political instabilities, low business, restrictions in travel and so on. Like any other business, the hotel business has also been hampered a lot and hotel owners are now thinking about whether to focus on marketing. If so, then what should they do, how should they invest the money, execute a plan and conduct a marketing program. Lets try to find some answers to these queries…

Should the hotel industry market itself?

Certainly yes. The hotels should do marketing otherwise they will lose their presence in customers. In this highly competitive industry, there are numerous hotels and if a hotel does not remain in the minds of the customers, then it will lose its brand, loyalty from customers and finally, its business when travelling will start or when there is partial travel. Therefore, hotel owners should make effort in marketing their hotels. Even if they are not operating at the moment, marketing will build up and maintain brand value in the minds of the customers. Whenever they will travel, they will remember the hotel brand.

What kind of marketing message the hotel should have?

One thing that hotel owners should remember is that their marketing message should not only be promotional offers. People nowadays spend a lot of time online and are also active on some social media platforms. They look for entertainment, education, inspiration and useful information. Hotel owners should also exploit these areas.

In educational messaging, hotels can share some recipes, baking ideas, meditation sessions or yoga sessions. They can also share some entertaining posts, information about new attractions in the destination just to inform people regarding the place. Hotels can also share something inspirational that will connect the guests emotionally. In these ways, hotels make an effort to connect with their customers all the time.

How to conduct hotel marketing?

Now, comes the “how” aspect of hospitality marketing. The marketing can be through blogs, videos, images and the website itself. In this digital world, it is important to maintain an online presence. Technical SEO helps to have a constant online platform and attraction the attention of prospective clients. However, it is very important to identify the right audience and the right channel to reach out to the mass. After selecting the proper channel, owners should execute their marketing plan.

Hotels can contact expert service providers to craft the relevant message, portray it through videos and pictures and so on. Now, marketing involves some investment, so hotel owners should monitor the fund and ensure that they get proper returns in terms of business and customer engagement.

Thus, to conclude, it can be said that hotel owners should market their brand name and marketing should not be solely promotional offers. In this pandemic situation, it is essential to be in the minds of the customers and engage them with the brand name.

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